SMILE WALL: SM Pampanga Mall Manager Roman Palo and PR Manager Roselle Sarmiento, together with Sony Ericsson Branch Manager Donnalyn Cuadrado, formally open the Smile Wall at SM City Pampanga where smile photos of donors will be posted.
Photo by Albert B. Lacanlale
CITY OF SAN FERNANDO --- With a goal of raising P1 million for the United Nations Children's Fund, SM Supermalls and Sony Ericsson launched May 9 the “Spread the Smiles” campaign at the SM City Pampanga.
Roselle Sarmiento, SM Pampanga Public Relations Manager, said the project embarks on a campaign to collect a million smile photos, raise a million, “and spread the smiles all over the
For every smile photo collected through smile booths in selected SM malls, the official Spread The Smiles website, and in Smiles Zones in Sony Ericsson Experience Shops, the project will donate P1 to UNICEF.
Additionally, for a P20 donation, a donor will be entitled to a photo printout, a spot on the Smile Wall, and a raffle ticket for a chance to win a Sony Ericsson C510 Cyber-shot phone.
The project’s smile booths in SM Pampanga will be open until June 15, Sarmiento said.
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