CITY OF SAN FERNANDO--In August 2005, the annual celebration of World Breastfeeding Week from August 1 to 7 was proclaimed by Malacañang.
This is to revive the indigenous way of nurturing children guided by deep respect for life and environment and to mobilize the parent and children advocates and other sectors of society to promote, support and protect breastfeeding.
SM Supermalls has established the first breastfeeding-friendly mall in the Philippines by putting up Breastfeeding Stations in most malls throughout the country. With this, SM City Pampanga joins the nation in celebrating Breastfeeding Month last week with the theme “Supporting Breastfeeding”.
Invited guests to give talks on the benefits to mothers, infants and even fathers are Dra. Elma Manarang, Program Manager in Maternal Health and Family Planning; Mrs. Fatima Santos, Coordinator of Breastfeeding Programs and Mrs. Clenalyn Danganan, Nicu Nursery Head Nurse at V.L. Makabali Memorial Hospital. Fitness First SM City Pampanga branch also participated on the breastfeeding advocacy by teaching instructional Yoga to expecting mothers.
This campaign also aims to strengthen healthcare and nurturing practices like cooperative or shared nursing and the use of baby sling, strengthens family and community support and the other traditional practices that sustained breastfeeding in the past. SM City Pampanga dubbed “The Longest Walking Mall in the country, in time for its renovation, will have its Breastfeeding Station in the second quarter of 2011.
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